What is Search Engine Optimisation?

Search engine optimisation (SEO) optimises a website for higher visibility in search engine results. SEO requires understanding how search engines work and current best practices.

Man Sitting on a Green Grass Field Optimising his Businesses Website for SEO.


Search engine optimisation (SEO) optimises a website for higher visibility in search engine results. SEO requires understanding how search engines work and current best practices. It’s a long-term strategy that requires patience and dedication, but it can pay off big time if you do the work!

Why is SEO Important?

SEO is the process of improving your website’s visibility in search engines. If you want your business to be found online, SEO is essential.

Websites that rank highly in Google are more likely to get traffic from organic search results (i.e., non-paid) than those lower down on the list–and that means more people visiting your site and buying from you!

SEO (Search engine optimisation) can also help build trust with customers. When they see your business at the top of their search results, the customer will know they’re getting an expert opinion or product recommendation from someone who knows what they’re talking about.

How to Get Started with SEO?

The first step to getting started with SEO is to research and understand your target audience. The research will help you determine what keywords they are searching for, what they want from a website and how they like interacting with brands online.

Once you’ve done this, it’s time to optimise the content on your site for search engines. You can do this by using appropriate keywords in titles, meta descriptions and headings throughout the website so that Google understands what each page is about before ranking it higher in search results based on the relevance of content.

SEO Best Practices

  • Create high-quality content.
  • Use internal and external links.
  • Optimise for mobile devices:

SEO Tools

Google Search Console is a free tool that gives you access to your web analytics and helps you monitor your site’s performance. It also provides information on how users interact with your website, including which pages they visit, where they come from (search engine or referral), what browsers they use and more.

Google Keyword Planner is another free tool that allows you to find keywords related to any topic or industry you’re interested in targeting for SEO (Search engine optimisation) purposes. You can then use these keywords to optimise your site’s content to rank higher in search results.

Ahrefs offers several paid plans but also has some limited functionality if you don’t want/need all their features – this includes keyword research tools and backlink analysis capabilities. Moz Pro offers similar services at different price points depending on how many users need access. SEMrush has both free and paid versions available depending on what level of service works best for each business owner’s needs.

On-Page SEO

The most important part of on-page SEO is the content itself. You can optimise your site but need good content to rank well in search engines.

The first thing you should do when optimising your site is to ensure that each page’s title tag and meta description are optimised. Optimising your site will help with click-through rates from organic search results and make it easier for people who find your page by searching in Google.

Next comes headings: using H1 tags (the most prominent header) effectively can help give structure and meaning to long documents like blog posts or articles so that readers can quickly scan through them while still being able to find specific information if needed later on down the line as well!

Finally, we come back around again where we started–with images! Images add visual interest, making reading easier/more enjoyable overall; however, there’s another reason why including many different types within any given piece also helps boost rankings.

Off-Page SEO

Monitoring your backlink profile is essential to get the most out of your off-page SEO efforts. Monitoring your backlinks means monitoring who links to you and how often they do it. You can also use this information to see if there are any opportunities for building more backlinks by reaching out directly or engaging with people who have already linked to you.

Monitoring competitor backlinks will help give you insight into what works best regarding link-building strategies for different industries/niches. It will also help identify gaps in their link profile that yours could fill!

SEO is like helping people get to their desired destination on time.
SEO is like helping people get to their desired destination on time.

Local SEO

Local SEO can be a tricky game to play, but it’s an essential one if you want to be found on Google. Here are some tips for local SEO:

  • Optimise your Google My Business page by adding photos and videos of your business and links to other places where people can find information about you (like social media accounts).
  • Update your NAP (Name, Address and Phone Number) information across all platforms that list this information. For example, if someone searches for “John Smith” in the phone book or online directory listings like Yelp or Yellow Pages, make sure all of these sources have consistent contact info so they’ll show up together when someone searches for them!

Technical SEO

Technical SEO (Search engine optimisation) is the process of optimising your website for search engines. This includes making sure that your site is crawlable, fast and mobile-friendly.

The first step in technical SEO is to ensure a fast loading time on your website, which can be achieved by reducing image sizes and compressing them before uploading them to your site. Also, make sure that all of the content on your page loads quickly, so users don’t have to wait around while browsing through it.

Another aspect of technical SEO involves ensuring that Google can properly crawl all of the pages on your website. If Google doesn’t know about certain pages, they won’t be able to rank well in searches because they won’t have enough information about those particular pages. To prevent this from happening, use canonical tags when linking between similar pages; this tells search engines which version should be indexed instead of having two separate copies indexed under different URLs

Analytics and Reporting

  • Track your SEO performance: You must know how well your SEO strategy works. You need tracking to see whether the changes you’ve made are actually improving the number of visitors coming to your site or if it’s just a fluke. There are many ways to track this information, but one is using Google Analytics (GA). GA allows you to track site user behaviour and conversion rates from organic search results.
  • Monitor keyword rankings: It’s essential for any business owner who wants their website ranked highly in search engines like Google or Bing so that they can get more traffic from organic searches than paid ads. By monitoring how well specific keywords perform over time (and comparing them against competitors), businesses can see where their strengths lie regarding which keywords bring in more traffic than others, not only now but also months later!
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